Sales Edge: Limited Time Offers – Do They Really Work?

A big part of getting someone to buy into your offer is playing up the value vs. cost factor, which is heavily influenced by presentation. A great way to get people to instinctively buy is to make an offer that would seemingly be a mistake if turned down. Also, make sure that it is followed by a strict deadline in order to create a sense of urgency.

For example, I’m sure you’ve all seen those late night infomercials that claim “If you order within the next 30 minutes, we will double your supply of XYZ Cleaning Solution!” Would you believe that this simple solicitation can increase the amount of interest as much as 83%?

Keep this type of initiative in mind when deploying your next sales campaign, it will benefit you just as much as your customer perceives its value!

5 SEO Mistakes to Avoid

Getting high ranking for your website requires time, patience, and wholehearted commitment. Stay in
touch with the latest SEO trends and do not forget to opt for ethical SEO techniques.

Get rid of these 5 Site SEO Mistakes

Getting high rankings for a site involves hard work and implementation of the right SEO strategies. Many
times, people use attractive images in their sites, include the right keywords in the content, and yet Read more

Website Traffic Tip – Use Your Web site as a Marketing Nucleus

People often times dismiss the powerful presence of the web. They spend countless hours and tons of money on a web site only for it to lie dormant for months on end. This dormancy is not giving your site the chance to get maximum exposure. Why not use your web site to your advantage and market it effectively? It’s already there, so make it work for you!

Here are 5 quick tips on helping get more website traffic (organically..aka FREE!):

  1. Use WordPress as your Content Management System(CMS) – It’s one of the most user-friendly website development and management systems out there with tons of users (a great support group for when technical issues arise) as well as thousands of great plug-ins to enhance your website. It also has very good “permalinking” features that will help Search engines like Google, Bing, and Yahoo understand the content of your pages before scanning them.
  2. Use high quality SEO plugins – There are hundreds out there but a couple of the most popular are SEO Ultimate and SEO by Yoast for enhancing website traffic
  3. Make sure your page load speeds are minimal – Nothing worse than waiting on a site to load (hello browser back button!). Google “Page Load Speed Test” and find a free scanner to check your sites pages.
  4. Content has and always will be King. Focus on well written “natural” content. When I say natural, I mean not stuffed with a keyword every other word. Not only is that incredibly annoying, it’s also frowned upon by search engines as well as your Actual Readers. You cannot afford to have either to dismiss your site.
  5. Get linked/listed on some related sites that already have good traffic going to them. This will often times help you rank higher and also give your site credibility (good sites don’t link to bad sites… it is usually the other way around)

Having a company web site has made it ridiculously easy and cost effective to communicate to your consumers. It’s never been easier to get your information in front of your target audience. With so many forms of advertising available, you should be able to churn some website traffic relatively easily. Make sure you keep the information current (remember, content is king!) and give helpful advice to your viewers to keep them coming back time and time again. Also, you can offer incentives on your web site for consumers to save money by using your products or services. With these simple steps you can make your web site a powerful weapon in your overall marketing arsenal.

Orlando web design

Need a quick explanation of Search Engine Optimization?

This is a short and concise video that may give you a better idea of what “SEO” really is.

Internet Edge: What’s the Stir about Google’s PageRank?

It is no secret that Google holds almost 45% of the world’s share of searches. So gaining optimal exposure on Google’s SERP’s (Search Engines Results Page) can be a big ordeal for young and old companies alike.

Since the inception of Google’s free tool bar, people have been crazed with the built in PageRank indicator and its meaning. The indicator’s scale ranges from 1 to 10 with 10 being the highest attainable rank. This meter simply helps calibrate and measure the popularity of your site by looking at several factors (which is not exclusively disclosed by Google) including back links, keyword saturation, and tag information.

Here are a handful of helpful tips to help increase your website’s PageRank:

–    Hammer out 20 or more relevant back links to sites that have a PageRank of 4 or higher
–    Include top priority keywords in your meta and title tags
–    Put your top priority keywords closer to the <body> tag in HTML

By implementing these quick tips, you will increase the chances of gaining a higher PageRank from Google.

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Marketing Edge: Referrals Make The Register Sing

It’s very clear to most people that there is a lot of power behind referrals. Referral marketing is the easiest, most cost effective, and targeted type of marketing available. No matter what industry, setting, or environment, referrals give any product or service an extra boost in the eyes of a potential consumer. Hearing about a product or service from a trusted source instills confidence in the buyer that they won’t get stuck with something that doesn’t live up to their expectations.

Start by asking your current clients to refer you to their close friends or relatives. This could have an immediate impact and prove to be the cheapest form of advertising you’ve ever done. Another great way to get a buzz going is to construct an incentive based referral program. This could be as simple as offering a free product for every referral. Get creative, but make sure that your incentive is worthwhile.

Take these extra steps the next time you’re in touch with one of your customers and expect to get much more than a “sure thing” in return.


Don’t Waste Valuable Time – Qualify Your Prospect

Great salespeople follow strategic steps in order to be successful. Using a systematic routine can help solidify your sales process and increase your customer acquisition rate. In order to flourish, you need to focus on qualifying your prospect before getting too far into the sales cycle.

Pre-qualifying a potential client can save you time, effort, and a lot of future headaches. You have to qualify not only as it relates to price, but other relevant factors as well. Does your client have a need for what you offer? Do they have the authority to purchase what you offer?  These are some of the questions you should find out in advance to avoid wasting time on an unworthy prospect.


Internet Edge: Link It Up

Without the help of others your business will never survive. A great way to get the most out of other businesses is to build a network of affiliates who have a say-so in promoting your site. Look for websites that are in a similar industry, but not your direct competition. Essentially, you need to ensure the relationship is mutually beneficial.

You also want to consider promoting your site at social networking events. You may come across other companies in similar industries who would complement your services or products.  These companies may be more inclined to exchange website links. To insure a streamlined process is in place, make sure to designate a page on your site specifically for links.  You can display this page to those who are interested in exchanging links.

Open up and toss your web address out to anyone that may benefit from it.


Don’t judge a product by its package

When promoting your product, you want to sell what’s behind the whole picture. Consumers can see and read what the box or package says, but they also want to know what benefits come with buying the product.  The key to selling a product is simple; focus on aspects that will enhance the consumers’ life.   This concept is known as What’s In It For Them.

For example when you sell health-food products, you don’t want to promote it with the typical “good for your body” gimmick.  Instead, provide consumers with more detailed information on the benefits of your product or service .  Consumers are more receptive to the outcome of the product, than the general benefits associated with it.

Fill in the holes surrounding your product or service, and let your consumers know what’s in it for them.

The Emergence of Mobile Applications

Today, we access information in different ways than say, 10 years ago. With a new trend in user-friendly mobile interfaces, we now access information on handheld devices(such as iphones, android phones, blackberries, and ipads) more now than even a year ago.

Mobile application development is a relatively new market for companies and corporations who are looking to get their web presence or just their products/services out to their consumers. People are busier than ever with their own lives, or as I like to call, “bubbles”, that they are looking more towards info sources that can be On-The-Go with them.

If you want to make sure you are getting the full impact of your marketing and advertising, make sure you are including mobile application development in that sprawl strategy.