Marketing Tip

Website Traffic Tip – Use Your Web site as a Marketing Nucleus

2018-02-28T11:29:42+00:00 February 2nd, 2013|Tags: , , , |

People often times dismiss the powerful presence of the web. They spend countless hours and tons of money on a web site only for it to lie dormant for months on end. This dormancy is not giving your site the chance to get maximum exposure. Why not use your web site to your advantage and [...]

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Marketing Edge: Referrals Make The Register Sing

2018-02-28T11:53:55+00:00 September 4th, 2012|

It’s very clear to most people that there is a lot of power behind referrals. Referral marketing is the easiest, most cost effective, and targeted type of marketing available. No matter what industry, setting, or environment, referrals give any product or service an extra boost in the eyes of a potential consumer. Hearing about a [...]

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Marketing Edge: Are you generic or unique?

2010-08-02T11:46:11+00:00 August 2nd, 2010|

Combine your brand name awareness and loyalty and you get brand equity. Products that have a strong level of confidence in their brand name and have loyal customers tend to have a higher percentage of consumers than their competitors. There is a sense of attachment between customers and the brand.  Consumers are willing to pay [...]

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Give Them The Scoop!

2010-01-31T09:31:04+00:00 January 31st, 2010|

Take a moment to think about a story or newspaper article you recently read that really grabbed your attention. Was it the catchy headline, the imagery, or some other factor that made it hard for you to stop watching or reading? Recent studies confirmed most people keep reading articles because there was an informative and [...]

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Take Advantage of Technology

2009-10-08T06:24:34+00:00 October 8th, 2009|

It’s a fact that first impressions are lasting ones. As far as your business is concerned, the first piece of tangible advertising you normally give to a prospect is your business card. Your business card can work wonders if you have the right look, feel, and message. Your first impression should be unique, separating your [...]

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