Core Edge Weekly Tips for 2009-09-21

  • Marketing Edge: Corporate sponsorship of charity events can be a great way to promote your business & and give back to the community. #
  • SEO Edge: Run your code through a validator and keep it clean. Removing trivial errors makes real errors easier to find. #
  • SEO Edge: Optimize folders & directories w/ keywords so that your permalinks/sub url's help your SEO efforts & maximize keyword saturation. #

Twitter Weekly Updates for 2009-09-14

  • SEO Edge: Only use layout or tables if it produces cleaner HTML than CSS. #

Increase Your Site’s Visibility With Web Directories

Web directories are a very valuable tool for your inbound linking strategies and can also aid in your web site’s search engine placement. You can find plenty of good directories by searching on your targeted keyword phrase in any major search engine. A lot of times you can locate highly targeted directories, with substantial amounts of traffic, for little to no cost at all. Directories tend to be very easy to navigate and serve as a quick way for your target market to locate your business.

To evaluate the value of a specific web directory, consider the ranking of the page where the link placement of your site will occur. The ranking is indicative of how important search engines may find a specific page in that directory. Directories are a great way to increase the amount of qualified traffic to your web site which will in turn lead to higher client conversion ratios.

Twitter Weekly Updates for 2009-09-07

  • Marketing Edge: Google AdWords allows paid inclusion in the top search results & can be an effective approach to marketing your website. #
  • SEO Edge: Title tags should not contain stop words such as “and”, “the”, etc. These only stop spiders from getting important words indexed #
  • SEO Edge: Bing SEO is becoming popular. The key to optimization for this new engine is fresh content as it feeds on real time “live” data. #