Helpful Internet Marketing Tips

5 SEO Mistakes to Avoid

Getting high ranking for your website requires time, patience, and wholehearted commitment. Stay in
touch with the latest SEO trends and do not forget to opt for ethical SEO techniques.

Get rid of these 5 Site SEO Mistakes

Getting high rankings for a site involves hard work and implementation of the right SEO strategies. Many
times, people use attractive images in their sites, include the right keywords in the content, and yet Read more

Website Traffic Tip – Use Your Web site as a Marketing Nucleus

People often times dismiss the powerful presence of the web. They spend countless hours and tons of money on a web site only for it to lie dormant for months on end. This dormancy is not giving your site the chance to get maximum exposure. Why not use your web site to your advantage and market it effectively? It’s already there, so make it work for you!

Here are 5 quick tips on helping get more website traffic (organically..aka FREE!):

  1. Use WordPress as your Content Management System(CMS) – It’s one of the most user-friendly website development and management systems out there with tons of users (a great support group for when technical issues arise) as well as thousands of great plug-ins to enhance your website. It also has very good “permalinking” features that will help Search engines like Google, Bing, and Yahoo understand the content of your pages before scanning them.
  2. Use high quality SEO plugins – There are hundreds out there but a couple of the most popular are SEO Ultimate and SEO by Yoast for enhancing website traffic
  3. Make sure your page load speeds are minimal – Nothing worse than waiting on a site to load (hello browser back button!). Google “Page Load Speed Test” and find a free scanner to check your sites pages.
  4. Content has and always will be King. Focus on well written “natural” content. When I say natural, I mean not stuffed with a keyword every other word. Not only is that incredibly annoying, it’s also frowned upon by search engines as well as your Actual Readers. You cannot afford to have either to dismiss your site.
  5. Get linked/listed on some related sites that already have good traffic going to them. This will often times help you rank higher and also give your site credibility (good sites don’t link to bad sites… it is usually the other way around)

Having a company web site has made it ridiculously easy and cost effective to communicate to your consumers. It’s never been easier to get your information in front of your target audience. With so many forms of advertising available, you should be able to churn some website traffic relatively easily. Make sure you keep the information current (remember, content is king!) and give helpful advice to your viewers to keep them coming back time and time again. Also, you can offer incentives on your web site for consumers to save money by using your products or services. With these simple steps you can make your web site a powerful weapon in your overall marketing arsenal.

Internet Edge: What’s the Stir about Google’s PageRank?

It is no secret that Google holds almost 45% of the world’s share of searches. So gaining optimal exposure on Google’s SERP’s (Search Engines Results Page) can be a big ordeal for young and old companies alike.

Since the inception of Google’s free tool bar, people have been crazed with the built in PageRank indicator and its meaning. The indicator’s scale ranges from 1 to 10 with 10 being the highest attainable rank. This meter simply helps calibrate and measure the popularity of your site by looking at several factors (which is not exclusively disclosed by Google) including back links, keyword saturation, and tag information.

Here are a handful of helpful tips to help increase your website’s PageRank:

–    Hammer out 20 or more relevant back links to sites that have a PageRank of 4 or higher
–    Include top priority keywords in your meta and title tags
–    Put your top priority keywords closer to the <body> tag in HTML

By implementing these quick tips, you will increase the chances of gaining a higher PageRank from Google.


Internet Edge: Link It Up

Without the help of others your business will never survive. A great way to get the most out of other businesses is to build a network of affiliates who have a say-so in promoting your site. Look for websites that are in a similar industry, but not your direct competition. Essentially, you need to ensure the relationship is mutually beneficial.

You also want to consider promoting your site at social networking events. You may come across other companies in similar industries who would complement your services or products.  These companies may be more inclined to exchange website links. To insure a streamlined process is in place, make sure to designate a page on your site specifically for links.  You can display this page to those who are interested in exchanging links.

Open up and toss your web address out to anyone that may benefit from it.

Increase Your Site’s Visibility With Web Directories

Web directories are a very valuable tool for your inbound linking strategies and can also aid in your web site’s search engine placement. You can find plenty of good directories by searching on your targeted keyword phrase in any major search engine. A lot of times you can locate highly targeted directories, with substantial amounts of traffic, for little to no cost at all. Directories tend to be very easy to navigate and serve as a quick way for your target market to locate your business.

To evaluate the value of a specific web directory, consider the ranking of the page where the link placement of your site will occur. The ranking is indicative of how important search engines may find a specific page in that directory. Directories are a great way to increase the amount of qualified traffic to your web site which will in turn lead to higher client conversion ratios.

What’s the Value in Variation? How You Can Win Big.

Do you remember that elementary school teacher that used to put all of those red marks on your book report for every single grammatical error? Well the day has finally come where you can get back at them and that red pride slasher. Believe it or not, it can actually be beneficial to be grammatically “incorrect” when it comes to marketing your website through search engines. We accept mistakes as a part of everyday life, so use misspellings and variations on words as much as you can to your advantage. In today’s business environment, people are in a hurry to find answers quickly, and they often fail to realize their own mistakes even when it’s typed right in front of them. You should be just as quick to capitalize on their mistake!

For example, if you are marketing the keywords “golf clubs”, it would also benefit you to use variations or misspellings such as “golf clibs”, “golf cubs”, and “gofl clubs”. The correct spelling of the term may cost several dollars to market, but the variations could get you on top of the bids for pennies each!

Grammatical geniuses are rare, so implement these suggestions into your Pay Per Click ad campaigns and watch your traffic soar. Your pockets will be full with all the money saved!

Expand beyond JUST Internet Marketing

Getting new and unique customers to your web site should be a priority for all companies period. Actively promoting your web site using traditional internet marketing (Email campaigns, Pay-Per-Click campaigns, Search Engine Optimization etc.) is great but is not always going to get the most qualified traffic to your site. There are times when you have to step outside of the traditional marketing box and do things that no one else thinks to do. It is imperative that you create a connection with your customers through face-to-face client interaction and tie that into your internet marketing efforts.

Attend quality events in your community and share your business with everyone you can. The person you speak to may not have a use for what you offer but they probably know 5 people that do! If you can quickly communicate the benefits of your products or services, you can potentially double or triple your marketing efforts through free word-of-mouth advertising. Make sure to bring material that you can hand out to potential customers and focus on directing them to get more information from the web site. This will give you higher traffic rates and make your site much more visible to your targeted audience!

Get friendly with your competition

hi Have you ever wondered what your competition does that gives them so much web traffic? Why not just ask? Competitor analysis does not always have to be a behind the scenes ordeal. Competitors will often share knowledge to people they feel could use the help. These same people may even boast about their achievements and are usually willing to give out quality information on how to get similar results. You don’t have to be devious at all and most people will give you what you are looking for if you simply ask for it. Let them know that you have conducted extensive industry research and their company’s website seemed to always pop up wherever you looked. This is a very non-invasive way to help you get great relevant information to apply to your own marketing efforts!