Take a moment to think about a story or newspaper article you recently read that really grabbed your attention. Was it the catchy headline, the imagery, or some other factor that made it hard for you to stop watching or reading? Recent studies confirmed most people keep reading articles because there was an informative and interesting storyline.
A great article for your business should grab the attention of your targeted audience, and inform them about what your business offers. Marketing success can start from a variety of places, and one of the most powerful is positive press. People trust and love to buy from companies that have been featured on TV commercials or in reputable publications. Write press releases that appeal to consumers’ inquisitive sides, and distribute them to local publications, television, and radio stations. This will give you a chance to showcase your business’ news and events to thousands of people who could be in need of what you do.