When promoting your product, you want to sell what’s behind the whole picture. Consumers can see and read what the box or package says, but they also want to know what benefits come with buying the product. The key to selling a product is simple; focus on aspects that will enhance the consumers’ life. This concept is known as What’s In It For Them.
For example when you sell health-food products, you don’t want to promote it with the typical “good for your body” gimmick. Instead, provide consumers with more detailed information on the benefits of your product or service . Consumers are more receptive to the outcome of the product, than the general benefits associated with it.
Fill in the holes surrounding your product or service, and let your consumers know what’s in it for them.