Marketing Edge: Are you generic or unique?

Combine your brand name awareness and loyalty and you get brand equity. Products that have a strong level of confidence in their brand name and have loyal customers tend to have a higher percentage of consumers than their competitors. There is a sense of attachment between customers and the brand.  Consumers are willing to pay more for a product or service they prefer.

Brand equity comes with years of perfection and customer satisfaction. Not just anyone can acquire it. Your brand is your strength; take it beyond its limits. You want your brand be recognized and remembered by your customers.

Make sure that you aren’t the Average Joe on a busy street.

Sell For The Next Sales Opportunity

Getting that first sale from a customer can be one of the hardest tasks in generating new business. Regardless, the next few sales afterward your first are the ones that really count. Repeat sales show that your customer has instilled trust and dependability into your company. Make sure to follow through and give great customer service throughout the sales process is the key to attaining recurring revenue.

Learn from your past experiences and mistakes and use them to guide your future sales. If you keep your customers happy by showing that you really care about them, they’ll keep coming back to you for more. Just make sure you always seek the BEST solution for your client. Try not to focus solely on the revenue aspect. In today’s competitive marketplace, a little thought and consideration in favor of your customer can go a long way.

An Evening with Kenny “Babyface” Edmonds



RenaissanceX,, &
Present An Evening with

Kenny “Babyface” Edmonds

House of Blues Orlando
Friday, May 7th. (A Mother’s Day Weekend Celebration)
Doors Open 7:00pm | Showtime 8:00pm

Tickets: | In person at House of Blues box office

Right After the show…the AfterParty.

Barnard Fleurima | Fiifi Deku | Will G. Manuel |

Soul Jam (Remember the Times)
the Official Babyface Concert After Party

Doors Open at 10:00pm

Music by:
M-Squared: Classic Old School, R&B, Hip Hop
Crown Prince: Reggae, Soca, Anything classic!

Purchase the combo concert + after party ticket at a discount.

Give Them The Scoop!

Take a moment to think about a story or newspaper article you recently read that really grabbed your attention. Was it the catchy headline, the imagery, or some other factor that made it hard for you to stop watching or reading? Recent studies confirmed most people keep reading articles because there was an informative and interesting storyline.

A great article for your business should grab the attention of your targeted audience, and inform them about what your business offers. Marketing success can start from a variety of places, and one of the most powerful is positive press. People trust and love to buy from companies that have been featured on TV commercials or in reputable publications. Write press releases that appeal to consumers’ inquisitive sides, and distribute them to local publications, television, and radio stations. This will give you a chance to showcase your business’ news and events to thousands of people who could be in need of what you do.