Today, we access information in different ways than say, 10 years ago. With a new trend in user-friendly mobile interfaces, we now access information on handheld devices(such as iphones, android phones, blackberries, and ipads) more now than even a year ago.
Mobile application development is a relatively new market for companies and corporations who are looking to get their web presence or just their products/services out to their consumers. People are busier than ever with their own lives, or as I like to call, “bubbles”, that they are looking more towards info sources that can be On-The-Go with them.
If you want to make sure you are getting the full impact of your marketing and advertising, make sure you are including mobile application development in that sprawl strategy.