Increase Your Site’s Visibility With Web Directories

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Web directories are a very valuable tool for your inbound linking strategies and can also aid in your web site’s search engine placement. You can find plenty of good directories by searching on your targeted keyword phrase in any major search engine. A lot of times you can locate highly targeted directories, with substantial amounts of traffic, for little to no cost at all. Directories tend to be very easy to navigate and serve as a quick way for your target market to locate your business.

To evaluate the value of a specific web directory, consider the ranking of the page where the link placement of your site will occur. The ranking is indicative of how important search engines may find a specific page in that directory. Directories are a great way to increase the amount of qualified traffic to your web site which will in turn lead to higher client conversion ratios.

Twitter Weekly Updates for 2009-09-07

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  • Marketing Edge: Google AdWords allows paid inclusion in the top search results & can be an effective approach to marketing your website. #
  • SEO Edge: Title tags should not contain stop words such as “and”, “the”, etc. These only stop spiders from getting important words indexed #
  • SEO Edge: Bing SEO is becoming popular. The key to optimization for this new engine is fresh content as it feeds on real time “live” data. #

Twitter Weekly Updates for 2009-08-31

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  • SEO Edge: Control incoming links to your site for best SEO results. Avoid sites with 3 or less Google PageRank as they will have no effect #
  • SEO Edge: Twitter is a great way to enhance your keyword density. Make sure that your site includes a Twitter feed near the top of the page #

Why Ask Why?

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To become more effective in your sales efforts, you should always include a well rounded strategy for questioning and learning about your prospect. This type of approach allows you to really dig deep to find out what your prospect’s true objectives and goals are. Always ask questions that require more than a “Yes” or “No” response and that deal with more than just pricing, standard procedures, or technical issues. Formulate your questions so that you can make apparent what the prospect’s thoughts and motivations are. This way you can really assess their needs. Understand what it is that they are looking for from you and tailor your responses to best address these things. Always ask for more information if necessary so you can better position your products/services to show that you understand the client’s objectives and needs.

Twitter Weekly Updates for 2009-08-17

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  • SEO Edge: Use heading tags, unordered lists & numbered lists to organize content rather than spacer graphics & nested tables for better SEO #
  • Marketing Edge: Campaigns should always be metric. Measuring the results will help you identify what works & tweak your message accordingly #
  • RT: follow @lewisboy @wgman @genove @misterkhuu @destorm #
  • Sales Edge: All sales literature should be concise and always contain a direction towards making contact with you. Call To Actions are key. #
  • SEO Edge: Avoid using font size 1 when possible on all content as this is often looked at by search engines as spam or keyword filling #

Twitter Weekly Updates for 2009-08-10

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  • SEO Edge: Bold or italicizes keywords when appropriate within the body of your pages. Linking keywords to pages on your site also helps SEO #
  • SEO Edge: Misspelled keywords can often be a gold mine for SEO. Humans often make mistakes typing in the seach box so keep this in mind #
  • SEO Edge: Repeating yourself is never cool. The same applies w/ content on your site. Repeating keywords is viewed by many SE's as spam. #
  • SEO Edge: Place all Javascript in external files & reference them as needed. Search engines can easily stumble on this long & complex code #
  • Get 400 followers a day using http://tinyurl.com/npfzt4 #
  • SEO Edge: Quality content is key but quantity is also important. All content pages should have a min of 300 words w/ keywords throughout. #

Twitter Weekly Updates for 2009-08-03

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  • SEO Edge: XML sitemaps are a great way to get the inside track for being indexed & ranked through Google. Generators are available. #
  • Sales Edge: Its vital to create compelling CTA’s or Call-To-Actions that urge a prospect to react. Highlight these on any sale material. #
  • SEO Edge: Sites like addme.com and exactseek.com are a quick way to submit your website URL to major search engines. Check them out. #
  • SEO Edge: Permalinks or Smartlinks are essential for SEO. For ex., if .com/85665 is your “About Us” page, your link should be .com/about-us #
  • SEO Edge: If your site has Meta Refresh tags, make sure they’re set to at least 30 secs. Anything less can be viewed by SE’s as spam. #
  • Sales Edge: Proper follow up is crucial to any business operation. Make sure to keep good notes of when prospect/client contact occured. #

Become An “Expert Speaker” to Increase Consumer Confidence

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It is a well known fact that people buy from people they trust. Getting up in front of a group of individuals and speaking on topics that you have a great deal of knowledge about gives you instant credibility. Besides, would you be the one speaking if you weren’t an expert? People will hire you because they trust you, and have the confidence that you will be a great resource for them. Take the measures to get out there and promote yourself by becoming a speaker at your target market’s events. This is a great way to build up your consumer’s confidence in the products/services that you have to offer. Put yourself in the position of someone who will be viewing the event, and think about what types of things you would want to learn about if you were them. Develop your speech with a clear message and simple information they can implemented very easily on their own. When the time comes to tackle some of the more complex issues, you WILL be the one they call on.

Those who have been able to prove success in their particular business or industry have a higher chance getting people to be confident in them and ultimately purchase from them time and time again.

Combating the “NO” factor

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Creating an effective and compelling sales presentation is an art that not everyone can master effortlessly. Some people are great at delivering gripping presentations that capture their audience and others are better with the follow-up/persistence necessary to obtain a new client. Even with those two vital skills in hand, we often overlook some of the deeper underlying aspects that go beyond just the initial sales pitch.

Learning to deal with objections quickly and tactfully can take you from an average sales person to a great one! If you really consider the overall aspects of selling, you find that a big part of your message is geared towards convincing a client to see and believe in your product or service the way that you do. If you can’t make that connection with them in a matter of seconds, then you need a well thought out action plan for dealing with objections. Never put a prospect in a position where they feel they are forced into making a decision but you have to be ready for them to come back with objections such as “I am not interested”,” I already have one” or “I don’t have time for that”.

Take a quick assessment beforehand and find out exactly what it is that you are trying to convey. Write down every possible objection you can come up with. This short but important exercise can tip the scales in your favor and dramatically improve your closing ratio!

What’s the Value in Variation? How You Can Win Big.

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Do you remember that elementary school teacher that used to put all of those red marks on your book report for every single grammatical error? Well the day has finally come where you can get back at them and that red pride slasher. Believe it or not, it can actually be beneficial to be grammatically “incorrect” when it comes to marketing your website through search engines. We accept mistakes as a part of everyday life, so use misspellings and variations on words as much as you can to your advantage. In today’s business environment, people are in a hurry to find answers quickly, and they often fail to realize their own mistakes even when it’s typed right in front of them. You should be just as quick to capitalize on their mistake!

For example, if you are marketing the keywords “golf clubs”, it would also benefit you to use variations or misspellings such as “golf clibs”, “golf cubs”, and “gofl clubs”. The correct spelling of the term may cost several dollars to market, but the variations could get you on top of the bids for pennies each!

Grammatical geniuses are rare, so implement these suggestions into your Pay Per Click ad campaigns and watch your traffic soar. Your pockets will be full with all the money saved!