Combine your brand name awareness and loyalty and you get brand equity. Products that have a strong level of confidence in their brand name and have loyal customers tend to have a higher percentage of consumers than their competitors. There is a sense of attachment between customers and the brand. Consumers are willing to pay more for a product or service they prefer.
Brand equity comes with years of perfection and customer satisfaction. Not just anyone can acquire it. Your brand is your strength; take it beyond its limits. You want your brand be recognized and remembered by your customers.
Make sure that you aren’t the Average Joe on a busy street.